|2013||Proceedings of the International Congress of International Association of Societies of Design Research (IASDR). Shibaura Institute of Technology, Tokyo, Japan.||Piotr Michura, Stan Ruecker, & the INKE Research Group|
In this paper, we report on a tool we developed for use by our students as part of a senior-level undergraduate degree course in Information Design. Students were asked to re-design a web site for a local not-for-profit agency. The first part of the project asked them to conduct an environmental scan on the topic most closely related to the client: HIV / AIDS, using a new tool we developed, comprised of 6 semantic differential scales, then asked them to research and select web sites dealing with HIV / AIDS, and analyze the visual components for each site according to how they position along each scale. We modified the semantic differential scale (typically constructed from a set of opposite word pairs) by asking students to extract visual examples from a web site, then place each sample along the scale between the two contrasting word pairs. The end result was a collection of 84 visual analysis grids. This method allowed us to compare multiple visual analysis for the same web site, observe patterns for sites about HIV / AIDS, and discuss the contribution of specific design elements towards a particular type of look and feel. The samples were multi-modal: our analysis was contextual to the original objects of study.